A plot of digital land in Decentraland just sold for a record $2.43 million worth of cryptocurrency on Tuesday. This is more than double the prior record high for virtual real estate, which was more than $913,000.
Decentraland is a popular online environment where users can exchange cryptocurrencies for land and buildings. Users can also walk around the digital world and meet other users through customizable avatars.
Metaverse Group, a subsidiary of Tokens.com, completed the purchase of a patch of digital land for 618,000 mana, or about $2.43 million at the time, according to a Decentraland spokesperson and a statement by Tokens.com.
Tokens.com said it would use the “116 parcel estate in the heart of the Fashion Street district” of Decentraland for expansion into the digital-fashion industry.
Mana is Decentraland’s cryptocurrency, which users employ to buy and sell assets in the virtual space.
Metaverse Group said in a press release it will use its new virtual real estate to support its expansion into the digital fashion industry.